Marketing Mix

After Positioning and differentiation, next step is marketing mix. Marketing mix is how to communicate our positioning and differentiation. It is include offering and access. Marketing mix is products, price, place and promotion. Offering is products and price, access is place and promotion.

Without marketing mix, positioning and differentiation is idea without foot. But only marketing mix, without positioning and differentiation, marketing mix can waste our resource, because we didnt matching our potention to our opportunity.

Marketing mix is tangible side of positioning and differentiation. It tool analysis help us to prevent we have good offering (product and price) but we can not communicate for customer through mass media, social media and interactive media (promotion). We also need distribution (place) so customer easy to access. Without easy distribution, customer difficult to access and difficult to buy.