Dont waste your resource: do segmentation and targeting

 

Segmentation is classify market to several segment. What it mean?

So we can know about another segment, sensitive to distinction of need, market size, and also competition. That sensitivity help us to more aware about opportunity that uncover before.

Why

· Help us to focus on segment that we can compete with our resources. Our resource is not unlimited. Our products also is not fit to all people, but only one or several segment of market. Our product also can not compete for all kind customer. So we must allocate our resource to segment that most fit to our products, and our products is most competitive.

· Segmentation help us to to define strategic job: targeting and positioning of your product that sell. Targeting is find best decision based your competitive advantage and market size. Segmentation also help us to evaluate, which segment that very good. If we choose good segment, we can allocate our resource to research targeted segment we choose.

· Segmentation can prevent us to look market too narrow and too surface. It help us to expand our horizon and to digg more depth. What is another market segment that very good.

There are guide how to scrutiny market static attribute, dynamic attribute segmentation, and individual segmentation.

Static Attribute segmentation is view market based geographically and demographically. Based on geographically, it mean we see market based on geographic area, for example: state, province, city, subdistric and et cetera. Meanwhile based on demographic, it mean view market based on sex, age, job, religion, education. Geography is not straight effect on customer decision. Why, because people characteristic is not considered.

Dynamic attribute segmentation is view market based dynamic trait that cover customer character. Character is habit, attitude, belief and another psychological trait.

This character straightly effect on customer decision why they buy your products. This segmentation classify market based on psychographs and behavior. Psychographs mean lifestyle and personality. Meanwhile behavior is attitude and their respond about products.