TARGETING: FIND BEST OPPORTUNITY

Market is opportunity. But we must to ask two question. First is it fit to our products, our strenghts? Is we can provide products and service that they want? Second, is we can compete with another company. If we have 10 competitors the identical product and service, the competition will kill you.

The smart strategies is know your strength very well, know your customers very well, know your competitors very well and carefully observe what is not being addressed in the marketplace.

Targeting is fitting strategy, to make fit condition outside your company, and condition inside your company. To fit your resource: (money, human resource, products, and service) and market + competitors.

Question must be addressed about targeting is, after we scan market, we choose segment. Is our choose correct? There are several criteria to answer the question.

First, is our segment market size is big so interested? If our market size is too small, we can do our business very well, because customer will not as big as we hope.

Second, is our segment market grow? We can see trend of our market grow. If they grow so well, we can choose the segment.

Third, is our competitve advantage can handle the segment. How many the competitor? Are we can compete with competitor very well in the segment? Are we have the service, so ywe can give mor personalized service to your customers tha alarger competitors can. There are many customers who will pay a premium for top service. Being the low bidder is not always the right way to go.